I’m very sorry people, I know you’ve probably had enough of all this but there has been yet another twist, and it can’t be ignored….
…In approximately five minutes (12.30am BST/4.30PM Pacific Time) GAP are expected to back-peddle on their recent branding blunder and reinstate their old logo.
There’s been a whirlwind of opinion about GAP’s rebrand, some have suggested it was all a publicity stunt, many designers have heavily criticized the new design, one Harnek Khela has stood alone to defend it lol, and there has been outrage at GAP’s crowd-sourcing plans (now to be shelved). GAP have confirmed that the design was genuine, not a publicity stunt, and an announcement
is expected to come came moments ago via their facebook page, confirming that they will be reinstating the old logo.
“Since we rolled out an updated version of our logo last week on our website, we’ve seen an outpouring of comments from customers and the online community in support of the iconic blue box logo…. We heard them say over and over again they are passionate about our blue box logo, and they want it back. So we’ve made the decision to do just that – we will bring it back across all channels.”
“…we are clear that we did not go about (updating the logo) in the right way. We recognize that we missed the opportunity to engage with the online community. This wasn’t the right project at the right time for crowd sourcing.”
“There may be a time to evolve our logo, but if and when that time comes, we’ll handle it in a different way.”
I’d like to say well done to GAP for biting the bullet and finally making the right decision, but on the other hand, this whole fiasco leads us to believe that GAP really are more confused than ever in trying to define their brand in the modern marketplace.