If you havn’t heard already, US clothing giant GAP have gone for a rebrand… and it sucks balls.
I’ve never been a fan of their stores but I did like the old logo. The new one on the other hand is not great. For me it’s far too generic and the blue gradient isn’t working at all. Who knows, maybe they’ve got great plan for implementing it in their ad campaigns but it would have to be REALLY great to change my mind on this one.
We’ll have to wait and see.
Gap have now actually asked via twitter, for designers to submit; without pay, their own alternatives to this terrible logo. The nerve. They can’t afford to hire a professional logo designer???